17 Jun Five Ways to Improve Your Social Media Campaign
More and more people are using their smartphones or other mobile devices to find information online. Not only are people visiting social media sites from their phones, but they are also doing searches and visiting websites. Social media can be an amazing tool for your business. Not only can it be used to promote your brand, but by using links you can also get potential customers to go directly to your website.
Now more than ever before customers want to be able to have whatever information they need at their fingertips. So how do you make your business’ social media accounts more appealing to your customers? How do you know if you are effectively marketing your business on social media?
Before you begin your business’ social media campaign you should make sure you spend a good amount of time planning and researching. But even after you launch your campaign you will probably need to go back and make some adjustments in order to make the campaign more effective.
Five Ways to Improve Your Social Media Campaign
Launching a social media campaign for your business is more than just posting pictures and cool quotes on Facebook. You need to know how to effectively use each social media platform for your business, or you could be wasting valuable time and marketing dollars. Because social media is rapidly changing, you will always need to freshen up on what you know. No matter what phase of social media marketing you’re currently in, we’ve compiled five easy to use social media tips that will help your strengthen your business’ marketing strategy.
Use Instagram to Promote Your Business
Instagram now has over 80 million users, and more and more businesses are turning to this app to do their social media marketing. You can use Instagram to display the works of your business through photos and videos. By using Instagram to show your brand, you will be able to connect with your followers on a deeper level. Visual content is a lot more attractive than text and paragraphs. You can reveal your products, services, or ‘behind the scenes’ footage of your company. If the process of making a certain product or service is interesting, make a little snippet on how it’s done. Not only does this provide interesting content, but customers like to see how all the work that goes into the final product. Make your Instagram page more personal by including your employees. Share pictures of employees working hard on a project or doing something fun at company outings. Doing so will show your followers that your business cares and appreciate your employees, making them feel like they can get to know your business. Instagram is a great way to include snippets of what your business does on the daily, showing them teamwork and dedication.
Create Mobile Video Content
When people need or want something, they tend to reach for their phone. Smartphones have become heavily relied on to stream videos. They Google what they want and find the answer right away. Now in this age, mobile viewers are more likely to watch and feel connected to branded ads, so it is important to develop a video strategy for your company. Mobile video is on the rise and will reach a larger audience, thus becoming a very powerful strategy. Bring your brand to life and make an educational video about your products and services and convert them to loyal customers. Keep in mind what type of content you are trying to make, who you are targeting with your video, and what your audience should take away from the video. Keep in mind, smartphone users usually have a shorter attention span, so make sure your ad is straight to the point. 15 seconds or less is better than 30 seconds. Make sure everything is clear including the audio and picture to get your message across.
Mix in Humor with Your Posts
One of the best ways to gain attention and have interaction on your page is to post content that has some sort of humor. People don’t always like to see the same kind of posts over and over, so use your personality and humor into your brand. Humor will make your brand more memorable, invites conversations and improves more shares and likes. Not only will this establish brand authority, but can increase the chance of the post being shared which will lead to more followers and customers. Social media users are 49% more likely to share something that is funny rather than a post filled with information. Using your humor in posts will give your audience something to laugh at, and something to relate to. Dedicate one day out of the week to post something funny such as Friday to end the week on a fun note. Use hashtags such as #FunnyFriday so people can see what other funny posts you or other people have shared. Memes are also used regularly on social media, and you mainly see them in the form of funny pictures with sayings on them. A lot of companies have incorporated memes into their social media, marketing, and advertising. Before you crack a joke on your social media, look at other brands that have accomplished this. It’s important to know that they don’t post for giggles, but to connect with their audience on a more personal level. If you’re stuck, PostPlanner can help you find posts that have a lot of likes, shares, and comments in the past.
Create a Contest
Create a contest or a social campaign across your social media. If your company volunteers, this is a great way to motivate your followers. People like to buy from companies and business that share the same values and causes. In order to be unique from other competitors, make your campaign charitable or emotional. By doing a social campaign, you are marketing your brand positively and inspiring your followers. Make sure you take tons of pictures at the events and give the attendees the opportunity to tag themselves in photos. Show other fans what they missed and these photos will inspire them to get involved.
Create a Blog for Your Business
A business blog can show your expertise and knowledge on the industry. It also puts a face to your business and can boost your site’s SEO. A blog allows your business to engage with current and potential customers in an informal way. Don’t just talk about your business, but talk about the trends in relevant to your industry. This will keep their attention and keep readers coming back for more social updates. A blog is a two way conversation where both parties can comment, therefore giving you more leverage on insight on what customers’ needs and interests are. You can then take this information and create or tweak your existing products into what your customers will like. A blog can also keep you focused on your marketing strategy. You will have to stay on top of news, trends, and competitors. Create a schedule on when to post and consistently deliver purposeful content.
There is no exact science to marketing your business on social media, and every customer is different. But these five tips can help you build your brand’s reputation on social media and increase your customers’ confidence in you. More than anything else, a strong social media campaign is consistent. Don’t start and stop with your social media sites. Make sure that you are consistently providing your potential customers with valuable content. Social media evolves rapidly and while it does take time to learn the ropes, you can start by incorporating these tips into your social media campaign.