18 Mar 6 Email Marketing Ideas for Q2 2016
So many times we see our clients struggling with with what to talk about in their email marketing campaigns. If you haven’t even thought out your email marketing strategy or how much it can help your business grow, you should.
Email marketing works. There are tons of statistics and study that prove that email is among the most effective marketing tools available. According to a 2014 study “Email is a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined.” [McKinsey & Company] Another study showed that 81% of people who receive emails that personalize, based on previouse shopping behaviors and preferences are more likely to increase their purchase amount. [eMarketer]
Also, you should keep in mind that most, if not all retailers, both ecommerce and traditional brick and mortar stores, will offer some sort of promotion around the holidays, events, and seasons.
Now, on the other hand, if you know email marketing is important but you haven’t mapped out your email marketing already for Q2 of 2016 you may be feeling a little bit behind schedule. No worries! Here are some really great tips for your email marketing campaigns. Before we get started, if you have no experience with email marketing, download our FREE Guide to Ecommerce Emails, and if you’ve been having trouble with your marketing and promotions ideas, download our FREE Guide to Marketing and Promotions.
Q2 Email Marketing Ideas
1. April Fool’s Day
April Fool’s Day is a great opportunity to show of your creative side. Tell a funny and untrue story, create a video, or send an email with a vintage coupon from years ago. Another way to market on April Fool’s Day is with the subject line: “This is No Joke” and then offer a limited time flash deal to your most loyal customers.
2. Tax Day
Lots of businesses offer discounts for tax day or try to encourage consumers who are receiving a refund to make a huge purchase. If you’re going for the large purchase option, be sure to promote your sale or offer for at least a week in advance, and remind customers when it will end.
3. Mother’s Day
If you offer a product or service that would make a good gift for Mother’s Day, be sure to let your customers know that you have it. Consider offering gift wrapping, a freebie, a card, delivery service to make it extra special. If you don’t have a product or service that would make good gift, maybe you want to give mothers a discount, or even run a contest to select a deserving mother to receive your product or service, or another gift package you create.
4. Memorial Day
Even if you decide not to run a Memorial Day sale (which should last anywhere from 3-7 days), you at least want to send an email recognizing and honor the day.
5. Father’s Day
For Father’s Day you should follow the same guidelines as Mother’s Day.
6. Graduation/Summer Sale
June is the beginning of summer, which people love. Run a summer clearance or summer preview sale if your products or services are applicable.
You should also include in your regular emails to your list some relevant news, how to videos, such as how to use or care for your product or services, and if you blog for your business, your posts. Don’t make all the emails that you send sales emails. With all of those ideas, you are now well on your way to create a strong email marketing schedule for Q2 2016.