08 Apr 4 Keys to Creating a Total Online Presence for Your Ecommerce Business
If you have an ecommerce business or considering starting one, it’s extremely important that you have a total online presence. Your main goal may be to get people to buy from your website but in order to do that you’re going to have to do some work. If you have some pieces of your online presence in place, while other are missing, you run the risk of being overlooked by potential customers. So how do you avoid that? You create a total online presence. Here are 4 keys to creating a total online presence for your ecommerce business:
1. Your platform
So, you have your website designed and it looks great. It’s all ready for people to buy. But before that can happen, your customers will need to know they can trust you. The fastest and easiest way for you to develop and strengthen your consumers’ trust in you is by establishing a platform for yourself. Having a platform where you can position yourself as an expert, giving tips and advice for free, consumers will feel more comfortable buying from you. This is also how they prove that you’re human, and that’s important.
The most common platform that most new ecommerce business owners opt for is a blog on their website. Other platform options are hosting a podcast or video blog on Youtube. As technology continues to advance and more and more social media sites offer live streaming, some entrepreneurs are even opting to use sites like Periscope or Blab as their primary platform. I wouldn’t suggest that you do that unless you are a veteran social media guru or have a lot of time to devote to it, but it is an option. No matter what your preference is, you need to select a primary platform will your will deliver your content to your audience.
Organic Search Engine Optimization
Organic Search Engine Optimization, or SEO is different than hiring someone to handle ongoing SEO development for your business. Organic SEO relies on you using the buzzwords or keywords that are relevant to your industry and business effectively on your primary platform from the very beginning. What that means is that you are speaking directly to your target audience, answering their questions, helping them to solve their problems and using the language they would use to do so. If you have a strong SEO foundation, ultimately, your clients will find you. Now that’s not to say that if you build it they will come, but if you don’t have a strong SEO foundation built into your content creation strategy for your primary platform you’re going to be doomed from the start. People will have a hard time finding you regardless of the great information you’re producing because you’re using terms they aren’t using to search for solutions. Before you even get started creating your content you should create a list of search terms or keywords that are relevant to your industry. You should be answering questions for your target market, so think about the kinds of questions they would have to have to need you. Then start creating your content from there.
Email marketing is 40% more effective than any other form of online marketing, so you know you need to be using this strategy. Here’s the thing that most entrepreneurs don’t think about though: you have to work on building a list of emails from the very beginning. Even if you’re not quite ready to launch your business, or sell a product. You should be at least sharing helpful information. There are plenty of email marketing providers that you can use. We prefer Aweber. But no matter which one you choose, incorporate email marketing into your strategy and start building and nurturing your contacts from day one.
Social Media Marketing
Every social media platform is not for every business, but you do need to have business pages for your business. If you’re in a B2B industry LinkedIn is a must. If your business has a lot of great images, consider Pinterest. Ultimately you should end up with at least 2 primary and 1 secondary or passive social media sites that you use for your business. Facebook should be included in your plan because Facebook ads are still the leader when it comes to paid social media advertising.
There you have it. 4 Keys to creating your total online presence. These are all strategies that you can implement yourself, but we understand that not everyone is the do-it-yourself type. If you would like to schedule your free consultation to learn how we can help you develop your total online presence email us at firstname.lastname@example.org or give us a call at 215-550-5054.