15 Jul 4 Must Haves for Every Ecommerce Website
If you’re starting an ecommerce business or thinking of starting one there are some things you should know when it comes to your website. Since your website will operate as the hub for your business you want to make sure that it’s optimized to get the people who visit to actually buy. We’ve worked with all kinds of ecommerce businesses— in fact ecommerce websites are our most popular sites, so over the years we’ve learned a few things about what makes a successful ecommerce website and what makes an ecommerce website unsuccessful. We sat down with our design team and came up with the 4 absolute must haves for every ecommerce website.
1. Design that sells
If you’re thinking about hiring a designer to create or redesign your ecommerce website there is one very important thing that you must keep in mind before you even get started. There is a such thing as web design that sells and web design that won’t. You want to make sure that if you’re hiring a designer they’re going to be implementing key strategies to optimize your pages so that the people who visit them actually want to buy. Most of these design techniques are subtle changes that the average person may not even recognize. But these techniques actually trigger people to take action. Some of these strategies include selecting the right color, placement of products and words, font size, font type and even the specific words that are use to ask your website viewers to take action.
2. Copy that clearly explains the products’ benefits
Copy is the words that you use on your website to tell people about your business, your products and services, etc. We briefly mentioned words before but I want to clarify for you that you need to put copy on your website that clearly explains what it is and the benefits. Too many people fail to do this by using words that don’t clearly explain what they do or what solutions provide. Make sure that whatever words you put on your website are very clear and not ambiguous or vague.
3. Use clean, high quality images
One of things that cause ecommerce websites to struggle to convert visitors into paying customers is the overwhelming use of blurry or unattractive images. An amazing website can be terribly affected by poor, low quality images. Or, you can make a website look amazing by simply adding high quality images. Be sure that you use only high resolution images, even if its your logo or your headshot. If you want people who visit your website to actually make a purchase, you need to avoid at all costs using blurry, low quality images on your ecommerce website.
4. Build trust with your customers
People buy from those that they know like and trust, and the fastest way to damage trust with a client who is ready to buy is by not making your terms and conditions for purchasing, refunds, and returns clear. Also make sure that the terms and conditions are easy to find on your site. Also, make sure you let people know what credit cards you accept by posting the credit card icons. Other information that will help to build trust with your customers and encourage people to buy is information about any other protections you have in place such as a SSL, your promise not to spam, etc.
All of these notices are important parts of building trust online, especially when most of the people who are going to buy from you will never get to see you face to face. In addition to these things, you should also make sure that all of the other information on your website is helpful and valuable and builds trust between you and your customers. You want to make sure that you avoid looking suspicious in any way, as that could deter someone from your site.
There are lots of other aspects that go into creating exceptional web design for ecommerce businesses, however if you start with these four essentials you will have strong foundation for a successful ecommerce website and online presence.