11 Nov 10 Ways to Increase Revenue with Social Media
Social media has proven to be a very powerful tool in online marketing and in different sales strategies for business. Although most business websites use social media to increase revenue and promote business, how can you make the most of the social media and make it your own secret weapon for your business? Smart use of social media will not only increase your sales, but it can also bring many advantages and benefits to your business. Let social networks become your close friends -make your business grow and boost your sales like never before! Social media sites like Facebook and Twitter are tremendously popular platforms, so establishing your presence there is of the utmost importance – use them as a form of promotion and be in direct contact with the customers. By doing so you‘ll make your business more open and easily reachable, and you‘ll get the feedback about your business straight from your customers. So the first step you should take is to create a Facebook fan page and a Twitter account.
Post commercial videos, and drive more fans to your site. Make your brand stand out and motivate customers to buy from you! Here are some other suggestions on how to increase revenue and boost sales. See how social media can work wonders for your business!
- Create accounts
Register your business name and enter all the relevant information carefully and accurately. Make sure you entered your e-mail and contact information so that your potential associates and customers can see it in order to contact you, ask questions, purchase your products or use your services.
- Build your audience and attract viewers
The easiest way to reach your audience is to ‘like’ groups and pages similar to your business and interact with them through ‘liking’ and commenting. By doing so, many people will notice you and will be drawn to your page. In order to attract followers you can post attractive content to your page to inspire your potential customers to share with others and make your posts and your brand more visible!
- Post daily
The golden rule that will attract different groups of loyal customers and make your revenue grow is to post different content on your site and on the social networks that you are active on. Avoid posting the same boring content that other brands post and share. Keep your posts catchy and fresh by, promoting new and attractive ideas.
- Time your posts
Timing can be very important to your social media visibility. If you post three times a week and then forget about it for a month, you’re not going to keep the interest of your audience, so keep the posts coming consistently
- Post images
You should often post images, since people on social networks are naturally attracted to images and click first on those pages posting images and graphics. Avoid long text posts if you don’t want potential customers to lose interest, get bored and switch to another site. Be creative, create images and graphics based on your own ideas, or download stock photos.
Social buttons will enable your audience to subscribe and follow you and the development of your business. Make sure the social buttons are visible on your page (the upper right, or at the bottom). These buttons are necessary for any online store that wants to take advantage of online social behavior. Make sure that they are not hidden in your store’s theme or banner. Keep in mind that the color of the buttons is also important. Avoid choosing buttons that are the same color as the theme -buttons should stand out and help drive new traffic to your site.
- Importance of infographics
Choose some attractive business-related topic and do some research, find some interesting facts and trivia to share in the form of an infographics. This could make many blogs and news sites link back to your site and thus draw thousands of visitors.
- Make a promo video
Make an original promo video (it can cost you little money and time) and upload it to video sites, such as YouTube, Vimeo, Dailymotion. Smart ideas in the form of a video will make your brand and business stand out! Be creative and don’t copy from others, it will pay off!
- Use ads
Using ads on social networks will bring your business recognition and it will allow potential customers to learn about your products and services. You should know that using ads is NOT a waste of money – although you’ll pay for the services, this will bring good results and it could double up your revenue! Check why all successful businesses use ads on social networks!
- Design Invoice for social media
Now that you know the social media channels, a business owner needs to make sure that all his marketing efforts pay off. Invoices is just one of them. The commercial invoice design should educate people about the products/services and also arouse their curiosity to find out more about them.
- Provide images of your products/services in the bottom half of the Invoice to advertise your offerings.
- Describe a special offer and ask users to go to your social media channel to take advantage of the offer.
- Provide discounts to your Twitter followers / Facebook fans.
- Have free giveaways through your social media channels. E.g. A study on the latest trends in your industry
- Any other ideas which might interest people to go to your social media channels.
Note: It is very important not to lose your customers’ trust, so never have misleading offers or discounts.
You can either create these invoices from scratch or you can use a quick invoice maker.
Boosting sales and increasing revenue requires a lot of effort, but this effort is necessary since the business competition is getting really tough, and your business will survive only if you have courage to put up with the challenges! If you are original and creative, people will appreciate your integrity, and you’ll promote your business, be successful and be satisfied with your bank balance!
Mark Thomasson is a biz-dev hero at Invoicebus – a simple invoicing service that gets your invoices paid faster. He passionately blogs on topics that help small biz owners succeed in their business. He is also a lifelong learner who practices mindfulness and enjoys long walks in nature more than anything else.