Lidyr Creative has been appointed as a marketing partner for the And1 Summer Remix Tournament. The tournament is a $100,000 winner take all event from August 29-Sept 1 at the Liacouras Center in Philadelphia. Some names associated with the event are Lance Stevenson, Rico Love, Jewelz Santana, Jermaine Dupri, plus more. Below is the press release for the event:
The AND1 apparel and sneaker brand announced the creation of the AND1 Summer Remix Basketball Tournament. The new event will be a 12 team, $100,000, winner-take-all tournament held in Philadelphia, Pennsylvania at the Liacouras Center on the campus of Temple University over Labor Day Weekend (August 29 – September 1). IMG will work closely with AND1 on all the administrative elements of the event, the overall management of marketing and promotion and oversee the event logistics.
The new event coincides with the fact AND1 was founded 20 years ago in Philadelphia by two business school students.
“This tournament is a great step to advance our position as the preeminent street basketball brand worldwide,” said AND1 marketing director Maurice Levy. “This event will celebrate our roots in Philadelphia, featuring high level basketball and incorporating music to give our fans what they’ve been missing these past few years.”